Whirlpool Jobs

Requisition ID: 63440

ABOUT WHIRLPOOL CORPORATION

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.

This role in summary

Whirlpool Corp is searching for a passionate SEO (Search Engine Optimization) Sr.manager to join our Digital Center of Expertise. Whirlpool’s Digital Center of Expertise (DCoE) is designed to learn all that we can about our consumers and provide the best experience with our brands making life easier for our consumers. Thanks to a global team passionate about spreading the best-in-class digital practices around the globe, the CoE is an integration of high level professionals between regions that promote continuous improvement & development, create efficiency and enriching experiences, develop new innovations that are effective for the business while simultaneously creating a fun environment. By providing our employees with the opportunity to be part of a global team with a clear global career path, and a chance to leverage senior & scarce talent, we are able to inject critical digital capabilities organization-wide, while simultaneously strengthening our relationships with the consumer.

Your responsibilities will include

• The SEO Sr.Manager is responsible for supporting the local markets and BU’s, to help each region define and implement strategies regarding SEO;

• Experience selecting and implementing SEO enterprise platforms;

• Works with stakeholders to continually optimize the governance and decision-making processes within the SEO expertise stream;

• Identifying, organizing, and sharing new SEO, content opportunities & emerging trends;

• Work with varying stakeholders and Business Unit leaders, account for their roadmaps and priorities, consider the available SEO resources, and develop an SEO roadmap and strategy;

• Define SEO KPIs and success metrics, methodologies and work with data management & reporting professionals to document, design, and maintain appropriate reporting dashboards;

• Performing technical SEO and on-page audits, delivering comprehensive audit documentation to stakeholders. Conducting keyword research using software tools;

• Developing SEO & Content Use Case Libraries, best practises and playbooks;

• Competitor reviews for D2C content trends, eCommerce and SEO best practices;

• Partner with CXT (Consumer Experience Technology) and IT to design technical solutions for selected use cases, AI prototyping or platform implementations.

Minimum requirements

• Bachelor's Degree in marketing or similar, or equivalent experience;

• Minimum 8 year previous experience in a digital marketing agency or in-house function;

• Experience with common SEO research, insights tools and SEO enterprise tools - Brightedge, Conductor, semrush certification is an advantage;

• Experience with DAM platforms and content automation tools;

• Intermediate understanding of HTML and related technologies/concepts (CSS, JavaScript, etc.);

• Ability to clearly and effectively articulate thoughts and points, define and drive the SEO strategy;

• Excellent written and verbal communications. Fluent in English (written and spoken);

• Experience with Google and Adobe Analytics;

• Ability to work in a hybrid environment (in person / remote) in a global multi cultural team environment.

Preferred skills and experiences

• Ability to think creatively and independently;

• Agile, solutions-based approach and mindset;

• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere;

• Excellent analytical, organizational, project management and time management skills;

• Great interpersonal skills.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.