Whirlpool Digital Brand Manager - Brand Marketing in Benton Harbor, Michigan

Digital Brand Manager - Brand Marketing

Date: Jan 10, 2019

Location: Benton Harbor, MI, US, 49022

Company: Whirlpool Corporation

Requisition ID: 30515

Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.

Digital Brand Manager - Brand Marketing

We are seeking a strategic, results driven marketer with strong consumer digital experience.

Functional Overview

In this role, you will serve as the lead on digital marketing, content strategy and consumer lifecycle marketing to support the Maytag brand of Major Appliances consisting of Laundry, Cooking, Refrigeration and Dishwashers. You will be responsible for the strategic direction, creative development, and flawless execution of highly impactful marketing assets that lead our consumers through their decision and ownership journey.

This position requires a strategic thinker with strong leadership and analytical skills. The right candidate can deliver high level thinking to refine and maintain focus on our long-term strategy, but is also able to create and execute highly innovative campaigns to drive growth, while managing cross-functional relationships internally and externally. The ability to influence and drive change across a broad organization, strategic planning and presentation skills to senior management are essential. This position directly reports to the Maytag Senior Brand Manager.

Job Responsibilities

  • Lead Digital Communication Strategy across the Consumer Decision Journey to support Maytag brand positioning and objectives.

  • Evolve and manage the digital eco-system strategy

  • Own the website experience for shoppers/owners.

  • Lead site experience optimizations and platform integration

  • Lead and evolve CRM strategy

  • Lead and execute brand-centric connected strategy via on and off-appliance technologies (Apps, Tech Integration, etc)

  • Leverage business and digital data and analytics to drive decision-making

  • Consult on media plan and social strategy

  • Drive deep and actionable understanding of consumer insights with cross-functional partners

  • Collaborate and partner across Maytag Brand Team, Agency Teams, Media, Analytics and Digital Centers of Excellence

  • Focus of the role will be Website Optimization, Content Marketing, CRM/Lifecycle marketing, and supporting digital needs of national marketing campaigns

Minimum Requirements

  • Bachelor's degree

  • 4+ years of marketing/brand management experience

  • 2+ years in digital marketing - website management, SEO/SEM, CRM, digital display and/or social media

Preferred Requirements

  • Degree in marketing

  • MBA preferred

  • Knowledge of and experience with website analytics tools

  • Passion for and continued curiosity in the digital space, tools and trends

  • Firm grasp of marketing methods and processes, and a proven ability to develop briefs that deliver breakthrough results

  • Proven ability to uncover insights and develop recommendations grounded in those insights

  • Past experience working with agencies or cross-functional teams

  • Exceptional communicator with strong interpersonal skills

  • Excellent analytical skills, and the ability to negotiate

  • Dynamic motivator/leader, relationship builder

  • Ability to manage multiple projects simultaneously


About us

Whirlpool Corporation (NYSE: WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world.

At Whirlpool Corporation, we believe that all people matter. Celebrating diversity and including thousands of perspectives empower us to create products that blend into every concept of home. Whirlpool Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Additional information about the company can be found on Twitter at @WhirlpoolCorp.

Nearest Major Market: Niles

Nearest Secondary Market: South Bend

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