Job Information
Whirlpool Corporation Sr Copywriter in Chicago, Illinois
Requisition ID: 62457
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.
This role in summary
Whirlpool Corporation is seeking a Sr Copywriter for its in-house, award-winning creative agency and studio, WoW Studios. Our growing team of passionate and collaborative humans is focused on best-in-class advertising, storytelling, and consumer experience for all of Whirlpool’s brands including KitchenAid, Whirlpool, JennAir, Maytag, and Amana. We’re committed to increasing and elevating Whirlpool’s output of campaigns, content, design, experiences, and digital innovation across all consumer touchpoints (in-store, film, social, digital, experiential, etc).
WoW Studios is located in the historic Reid Murdoch Building (https://www.worldofwhirlpool.com/) at the edge of Chicago’s Riverwalk and at Whirlpool’s Global Headquarters in Benton Harbor, MI.
In this role, you will concept and execute a range of ideas and executions that support the consumer's path to purchase across our entire portfolio of brands. Projects may include, but are not limited to:
Video/Animation for new and existing products
Messaging and Content development for product launch
Digital content for retailer platforms
Social content for all major platforms
Post-purchase user content
Retailer specific programs
You will develop a deep understanding of our consumer decision journey and navigate research, engineering and human insights to create compelling, on-brand product stories that transform cold metal boxes into essential household products. Your day to day will consist of solving a variety of creative challenges, handling multiple projects with a can-do attitude and actively seeking collaboration and feedback to make your work the best it can be.
Your responsibilities will include
Collaborate closely with creative teams and with key brand partners to support the development of creative content that meets brand strategy and drives action.
Bring creative ideas to life across a wide scope of projects and through a variety of digital and social touchpoints.
Be a maestro of words to help drive the brand voice forward and realize the creative vision by writing and developing content for multichannel campaigns.
Reflect and express brand strategies with breakthrough ideas and compelling content.
Participate in the production of creative assets across the Consumer Decision Journey.
Develop a deep knowledge of the brand, the category and the future of home care to apply across all work.
Articulate creative intent to others and proactively coordinate with partners and stakeholders to bring ideas to life.
Participate in a collaborative working environment across creative disciplines and across the agency.
Be a good human being that brings passion for the work and compassion for teammates.
Minimum requirements
You must provide a creative portfolio with your application to be considered for this role
5+ years of experience in marketing & content creation for established brands
Experience in an agency or in-house setting
Preferred skills and experiences
An openness to feedback and motivation to continually improve work
Problem-solving mentality; self-motivated and strong intuition about brand development and execution
Collaborative, generous team player, ready to share ideas and willing to build on the ideas of others
A problem solver and story-teller, who is able to frame challenges in an interesting way and collaborate with teams to inspire unexpected ideas
Ability to collaborate with teams to facilitate and achieve business goals
Ability to quickly analyze and synthesize a concept from idea to execution
Endless motivation to raise the bar, challenge the status quo, and experiment with approaches outside of your comfort zone to deliver results and create impact
Additional information
Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work remotely on Friday.
We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.
Two-Week Work Remote from Anywhere - Minimum of one-week increments for a total of two weeks per year.
Sabbatical - Four weeks paid leave after every five years of service
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.